However, while these studies provide valuable prescriptive knowledge on selected social cues, they neglect the potential detrimental influence of the limited responsiveness of present-day conversational agents. Emerging experimental studies on CAs study the impact of anthropomorphic design elements, so-called social cues, on user perception. In an organizational context, particularly their potential to simulate a human-like interaction via natural language currently attracts attention both at the customer interface as well as for internal purposes, often in the form of chatbots. The increasing capabilities of conversational agents (CAs) offer manifold opportunities to assist users in a variety of tasks. From a managerial perspective, our findings thus provide mangers with guidelines to achieve the right configuration of strategic orientations when responding to sustainability issues by innovating their current business model.
NORDICA ELEXA EVO REVIEW DRIVERS
By uncovering the mechanisms through which sustainability commitment drives BMI, our findings provide new impetus on BMI’s internal drivers and highlight the important role of certain strategic behaviors that guide managers’ strategic choices when planning to innovate a business model. Our mediation analysis does, however, reveal that sustainability commitment has complex indirect effects driving BMI through strategic orientations, namely the firm’s market, technology and entrepreneurial orientation. Our results from structural equation modeling show that sustainability commitment has no direct effect on business model innovations. Using a sample of 167 German manufacturing firms, we empirically investigate these relationships. Relying on the stimulus-organism-response (SOR) framework, we address these shortcomings and argue that sustainability commitment influences certain strategic orientations, that increase the propensity of innovating a business model (BM). While findings from previous studies suggest that sustainability may drive business model innovation (BMI), it still lacks empirical evidence on whether and how sustainability may influence the evolvement of BMI. financially, environmentally) and product innovation outputs, neglecting the internal mechanisms that leverage sustainability. While extant research on the linkage between sustainability and innovation has gained momentum over the past years, prior research has predominantly focused on sustainability’s performance impacts (e.g.
Businesses increasingly incorporate sustainability aspects into their products, services, and processes that drive innovation.